Local Campaign Design Outcomes
Print and presentation materials designed for Martyn Abbott, Labor candidate for Goldstein in the 2022 federal election.
Tasked with producing a cohesive campaign system against a short timeline, I created a suite of materials with the goal to adhere to Labor’s brand while introducing new ideas that made Martyn’s presence unique.
Brand identity
Brochure / Print design
Social media design
As I originally made this collateral while still studying, I decided to revisit the DLs and give them a refresh while staying true to the original brief, reflecting on how my approach has improved since then. This small project only strengthened my confidence in how much I’ve grown both technically and creatively.
Then, in 2024, I designed a set of map-focused social media tiles for two local council candidates, one representing Labor and one running as an independent. It was a fun challenge adapting a similar brief across different brand identities and delivering polished, professional assets for each.