Creative Maestros
CRE8IVE MAESTROS is an annual conference concept for young digital creatives. It focuses on four disciplines of digital expression: Graphic Design, Digital Illustration, Animation & 3D, and Content & Video.
It’s designed to help grow aspiring professionals, celebrate creativity in the online space, and intertwine the different worlds of digital media, promoting a more interconnected community of creative professionals. The typographic system, visual language, and colour palette work together to create a bright, approachable identity that stands out in the landscape of creative networking events.
This project involved creating a brand system for the concept conference, including its name, visual identity, logistical systems, and a set of promotional materials and merchandise targeted at early-career creatives.
Logo / brand identity
Poster / Print design
Illustration & animation
The original brief document
NOTE: Uses an early version of the logomark.
Even though the conference centres on digital creatives, I wanted to “ground” the brand in the physical environment using a CMYK colour palette and paper textures, acknowledging that many digital circles are rooted in print through merchandise, outdoor advertising, and the like. After all, the primary mission of the conference is to connect real creatives together.
The logomark is the “8” in “Cre8ive Maestros,” depicted as an infinity loop. Conceptually, it reflects infinite creative possibilities, continuous learning, and the way different creative disciplines can intersect and inform one another. At conception, I wanted to suggest that the conference “historically” started with three disciplines before Content & Video was added with the rise of user-generated content. That would be why there are only three dots at the end of the loops instead of four.